Newpark by Winten Property Group
The marketing campaign for Newpark has been running since 2017 and has had to be flexible due to the ever changing market conditions, consumer sentiment and political climate. Newpark has achieved a high sales volume due to having the right product available at the right price. A mix of product types and purchase options (land, packages and complete homes) with a focus on the core affordable market has been crucial to the success. The product offering is then promoted via a multi channel campaign in targeted areas with return on investment closely monitored.